Three New Motorola ROKRs
Yesterday, at SCHAUMBURG, Motorola Inc. presented its three new ROKR music devices, having different styles and nice prices, for music fans. The new devices are MOTOROKR EM30, which is a candybar phone that uses the ModeShift technology, ROKR EM28, a clamshell phone equipped with sonic features and touch-sensitive keys, and ROKR EM25, a slider device that has FM radio sharing capabilities.
Even if these devices come in different styles, they share some features: GSM technology, multiple digital music formats including MP3, FM radio with RDS, industry-standard connectors, including a universal 3.5mm jack, and stereo Bluetooth wireless technology.
Motorola ROKR EM30 is both a mobile phone and a music player. It is equipped with Motorola’s ModeShift technology, which illuminates the keyboard: when in music mode, red keys illuminate, and when in phone mode, a brilliant blue keypad appears. This device is also equipped with other useful features, like high-fidelity audio and second-fast MP3 downloads for listening the favorite tunes, as well as the Radio Data System technology. It also comes with a 3.5mm stereo headset jack, and Windows Media Player 11.
Motorola ROKR EM28 comes in a clamshell form, offers access to a music-player and has touch-sensitive keys that allow users to control music. The name of the artist and song are shown in the front of the phone, without even opening the flip. This device also has sonic features, like the 3D sound effect that gives music a surround-sound quality, the audio equalizer that provides 11 pre-set music genres, including rock, reggae and pop. Users can also boost the bass up to nine decibels.
Motorola ROKR EM25, a sleek, quality device, also comes with a music player, being equipped with access to a music library, and a built-in FM radio. The phone comes with a special music key so that users can simply access stored music and familiar music controls. It also has the FMShare feature for sharing a favorite station, and SONGID technology to identify a song.
Motorola ROKR EM30 is expected to be first launched in Taiwan, and then in other markets during the quarter, while Motorola ROKR EM28 and Motorola ROKR EM25 will be available later during this quarter around the globe.
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