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3 out of 5 first-time smartphone owners choose Android

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It is common knolwdge that Android is considered to be the most popular operating system all around the world. The reasons are in fact both numerous and well-found. Android’s market share in Spain is a whopping 84%, and around 50% in the US.

smartphone people

Comscore, an internet marketing research company, has just released a report, which states that 62% of first-time smartphone owners choose Android devices, with 25% picking iOS. The main reason for this is that Android includes all devices across the price spectrum, with iOS featured on only the high-end iPhone. While Apple might be better off financially against Android device manufacturers, market share numbers are also a very important factor in the race for smartphone and OS dominance.

Highlights of this report include:

  • Around 110 million users in the US own a smartphone.
  • 47.5% consumers who owned feature phones upgraded to smartphones, and increase of almost 10%, with around 50% choosing to change to another smartphone.
  • 61.5% of first-time smartphone buyers chose Android, with 25.2% picking Apple devices. Microsoft (Windows Phone) and RIM accounted for 7.1% and 4.8% respectively.
  • For users that upgraded from one smartphone to another, 54.2% bought Android devices, with 33.5% buying iOS devices.

 

 

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