“Apple doesn’t have to own a social network,” Cook said during a D10 panel. “But does Apple have to be social? Yes.”
Consequently, it looks like Apple and Twitter have had quite an interesting discussion, concerning a potential contract between the two brands. According to a report from The Wall Street Journal, there are no “current formal investment or acquisition discussions between the companies.”
In a report of Friday, “The Times” outlined that in spite of the discussions the two brands have been having, there is a high chance that they were quite in vain, without a final agreement to be signed between Apple and Twitter.
From the NYT report:
“Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private.”
The publication highlighted that Apple’s financial status could not be affected since the company has $117 billion in liquid investments, but it would indeed be an unusual situation. It is quite important for Apple to use their name these days and for this, as an example, earlier on Friday it was announced that Apple acquired AuthenTec, a small security company known for its work in fingerprint scanning technology, for $356 million.