Home News Mobile TV and Video: A $12.7B Industry in 2011

Mobile TV and Video: A $12.7B Industry in 2011

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A few days ago, EMarketer has published a new study titled “Mobile TV and Video: Big Dreams for the Smallest Screen” that estimates that the global market of mobile TV and Video is going to reach $12.7 billion in 2011. However, the study puts several questions on service and quality, as these variables remain the biggest barriers for this fast rising industry. Two key drivers of the market are 3G and smartphones, both of which appear to be necessary for mobile video and TV. That is why any attempt to size up the potential Mobile TV/video market is largely a function of 3G penetration forecasts. Predictions state that by 2011 there will be 120 million 3G subscribers who pay a premium for mobile video clips or streams as well as 80 million mobile TV subscribers worldwide.
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Mobile TV and Video: A $12.7B Industry in 2011
[tags]mobile, TV, forecast, 3G, smart phone[/tags]