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Motorola Launches Global Flagship Store in India


Motorola, Inc. has launched Motorola’s branded stores in key markets around the world. The opening of the latest Motorola “Global Flagship Store” in one of the busiest market areas of New Delhi’s National Capital Region (NCR) adds to the existing Motorola Flagship stores already open in Shanghai and Moscow. The opening was further supported by the simultaneous launch of a concept MOTOSTORE in the country’s capital and adds to the over 350 Motorola branded locations spread throughout Asia Pacific, Europe, India and Latin America. Each flagship MOTOSTORE fetures a unique, interactive layout, highly trained staff, phone customization and experience pods. These elements are intended to create a deeply experiential environment that incorporates Motorola’s full product range and brings to life Motorola’s vision of seamless mobility.Motorola’s Jeremy Dale, Corporate Vice President of Global Marketing & Communications for Motorola Mobile said: “MOTOSTORE is truly reinventing the mobile retail culture and is the ideal vehicle for bringing the mobile experience to life for consumers in a way that is interactive, human and fun.” The main attraction ofthe stores is having fun. That is why the stores offer users an opportunity to personalize their phones using laser etching and customized Motorola “phone tattoos,” as well as unique in-store training programs and on-site factory authorized technicians to aid with questions and any necessary service. Regardin the Indian launch, Jason Few, Corporate Vice President of Retail & Distribution for Motorola Mobile Devices was quoted saying that: “India has one of the fastest mobile adoption rates in the world and as part of its massive growth; we recognize that mobile users in India desire a wide range of devices and services. In the flagship store, consumers will be able to personalize their Motorola handsets by downloading ringtones, games, wall papers and other applications.” “The Flagship Store launch in New Delhi’s NCR gives us the opportunity to become the brand of choice by creating a direct connection with consumers in India, while allowing Motorola to enhance the retail shopping experience for mobile.”
[tags]Motorola Flag Store, phone tattoo, ringtones, games, wall papers[/tags]